Senior Manager, Performance Marketing


New York, NY, USA Remote

Full time

Aug 3

This job is no longer accepting applications.

What We Do

Dandy is a business-in-a-box for dentists. Our vision is to become the operating system for every dental office in America by leading the transition to digital dentistry for the $200 billion industry. Headquartered in New York City, Dandy is backed by the world's leading venture capital investors.

The Role

As we grow out our go-to-market strategy, we’re adding a Senior Manager, Performance Marketing to build and scale a best-in-class paid acquisition engine.

What You'll Do

  • Build our paid acquisition engine from the ground up by leveraging internal and external agency resources
  • Plan and execute paid marketing campaigns across a variety of channels, running experiments to optimize performance
  • Work in concert with the broader marketing team to craft a comprehensive lead generation strategy, including sales handoff and CRM processes
  • Create performance dashboards that track key metrics across all your efforts
  • Oversee a complex marketing budget and build a financial plan for the future

What We're Looking For 

  • 6+ years of progressive demand generation or performance marketing experience in high growth environments
  • Experience with managing paid acquisition channels like Google AdWords, Facebook Ads, etc. with six figure monthly budgets
  • Highly analytical mindset and attention to key metrics (LTV, CAC, pipeline conversions)
  • Experience with marketing software tools including Marketo, Madkudu, Leandata, ChiliPiper, Google Analytics, and Looker
  • Ability to structure experiments to learn quickly and continuously test to optimize performance
  • Overall track record of professional and academic success
  • With the above stated, we are open to candidates of all backgrounds and encourage you to apply if interested!

You’ll Really Stand Out if

  • Experience with outside-the-box performance marketing strategies
  • Outstanding professional references to share
  • Experience with B2B SaaS models targeting SMB customers
  • Love blitz growth environments
  • Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

What Benefits We Offer

  • Fully sponsored best in class healthcare including medical, dental, and vision
  • Competitive salary and equity packages
  • Fully stocked kitchen with snacks and coffee
  • 401k program

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Dandy was created with one goal in mind: to modernize the dental lab process.