Email Marketing Manager

Galileo Financial Technologies

Salt Lake City, UT, USA Remote

Full time

Oct 6

This job is no longer accepting applications.

The role:

We are looking for a passionate and experienced Email Marketing Manager to increase awareness of Galileo, grow the business development pipeline and to drive lead conversion. You’ll be responsible for planning and developing our overall email marketing strategy and ensuring that our business goals are met. Your role is to reach partners, clients and prospects through email campaigns (that are tied to omni-channel experiences) with the end goal of building our marketable universe. The ideal candidate is a self starter with B2B, financial services marketing experience. 

What you’ll do: 

  • Develop and implement overall email marketing strategy; determine email marketing KPIs
  • Comply with email marketing laws and regulations
  • Create lead nurture campaigns based on previous email engagement and website interactions 
  • Implement drip campaigns using segmentation strategy and buyer’s journey
  • Develop and write concise, compelling copy that resonates with partners, clients and prospects
  • Upgrade email templates and landing pages using graphics, personalization and other advanced features
  • Test, measure, analyze and report campaign performance
  • Ensure end to end tracking for attribution reporting
  • Work collaboratively with other cross-functional teams (Business Development, Product, etc.)
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

What you’ll need:

  • 5-7 years marketing automation experience in Marketo; Marketo Certified Expert preferred 
  • 5-7 years of B2B marketing experience in financial services, payments, or fintech
  • Strong working knowledge of Salesforce
  • Strong understanding of performance-driven marketing best practices 
  • Strong copywriting, editing, campaign-building skills 
  • Excellent verbal communications skills 
  • Strong attention to detail and organizational skills 
  • Self-starter with the ability to work with a distributed team
  • Bachelor's degree

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