Sr. Segment Marketing Manager, Upmarket/Enterprise


United States Remote

Full time

Sep 30

This job is no longer accepting applications.

PandaDoc is looking for a passionate, team-oriented, and results-driven Sr. Segment Marketing Manager to drive and facilitate our upmarket efforts. This is a great opportunity to make an impact at a high-growth business, learn and grow your career. 

This role is the linchpin that bridges the gap between sales and marketing. You will partner with multiple teams including sales, demand gen, customer marketing, engagement marketing, rev ops, and others to drive marketing programs that optimize the buyer journey, accelerate the sales cycle and improve close rates for larger companies. This a mighty and meaty role and you will be a key member of the Revenue team.  

In this role, you will:

  • Own the strategy and execution of new business pipeline development for the upmarket customer segment for PandaDoc
  • Partner with various teams and leadership to develop and execute initiatives to drive results

Key program areas include, but are not limited to:

  • Optimize the buyer’s journey to drive revenue for your segment:  Work with sales and marketing to develop and optimize multi-touch, omnichannel campaigns throughout the customer journey to drive ROI
  • Product Marketing: Work with product marketing and GTM to understand our ideal customer profile (ICP) for the market segment, communicate it to the sales team and collect feedback from the sales team and create a reiterative process between teams to refine our ICP and drive revenue results
  • Targeting:  Work with our sales team to develop more verticalized and granular targeting within your market segment
  • Content:  Leverage our content team to develop white papers, webinars, and other content vehicles to develop engaging demand gen content
  • Lead Nurturing:  Own lead nurturing campaign playbook and manage the execution of these campaigns
  • Sales Enablement:  Coordinate development of our sales enablement materials such as fact sheets, battle cards, pitch decks, etc with sales and product marketing
  • Reporting and Analytics: Analyze and report on key trends and KPI’s for your market segment

About you:

  • 7+ years of experience in a high-growth, fast-paced marketing department with product, GTM, field, or segment marketing experience
  • Keen understanding of mid-market customers and their buying journey with proven experience developing programs to optimize that journey
  • Proven experience understanding real customer/user pain points and turn those into actionable marketing and sales initiatives to engage and close prospects
  • Strong experience building cross-functional relationships across marketing and sales
  • Insightful analytical and problem-solving skills, including using measurement and understanding datasets to generate business decisions
  • Entrepreneurial “test & learn” mindset with a track record of innovation; ability to move & pivot quickly
  • Highly adaptable and comfortable in a fast-paced, results-driven environment
  • Highly resourceful, self-motivated with a strong of ownership in areas of responsibility
  • Experience with Salesforce, HubSpot and Tableau
  • BA/BS, Marketing, Business Administration, Computer Science or related degree, or equivalent work experience

Company Overview: 

PandaDoc empowers more than 30,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit

Company Culture: 

We're known for our work-life balance, kind co-workers, & virtual team bonding events. Although our Pandas are located remotely across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team. 

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers. 

Check out our LinkedIn to learn more. 


Our benefits include tremendous career growth opportunities, a competitive salary, health and commuter benefits, company-paid life & disability, 20+ PTO days, ability to work remotely, 401K and FSA plans, and of course, a fun team of Pandas to work with!



PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.




Approval Requirement

The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.

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Taking the work out of document workflow.