Manager, Content Marketing

EVERFI

Washington, DC, USA Remote

Full time

Sep 30

EVERFI is an international technology company driving social impact through education to address the most challenging issues affecting society ranging from financial wellness to mental health to workplace conduct and other critical topics. Founded in 2008, EVERFI’s Impact-as-a-Service TM solution and digital educational content have reached more than 41 million learners globally. In 2020, the company was recognized as one of the World’s Most Innovative Companies by Fast Company and was featured on Fortune Magazine’s Impact 20 List. The company was also named to the 2021 GSV EdTech 150, a list of the most transformative growth companies in digital learning. Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, as well as Advance, Rethink Education, Rethink Impact, The Rise Fund, and TPG Growth. To learn more about EVERFI and how you can #answerthecall please visit everfi.com or follow us on FacebookInstagramLinkedIn, or Twitter @EVERFI.

The Manager, Content Marketing will contribute to the overall content strategy for one of EVERFI’s main business segments to directly impact revenue. The Manager will oversee an ongoing content calendar in partnership with Demand Generation and internal subject matter experts that will be used for brand awareness, lead generation, and customer engagement. They will create shareable pieces that Demand Gen and Customer Engagement marketers can leverage in campaigns while meeting content KPIs. They will collaborate with marketing and revenue leaders, internal subject matter experts, and product marketing to enable the team to deliver on quarterly and annual revenue targets, outstanding product launches, and compelling thought leadership.


Responsibilities:

  • Produce high-quality content, including but not limited to white papers, blogs, webinars, eBooks, and research reports in support of new business or customer engagement initiatives and revenue goals
  • Create pillar content to be used for lead generation from conceptualization to completion in support of key messaging points and value propositions
  • Repackage and edit pillar content into channel appropriate pieces to drive inbound traffic, power outbound campaigns, and support revenue outreach in partnership with Demand Generation and Customer Engagement marketers
  • Maintain an effective onsite content library aligned to SEO best practices that increases organic traffic
  • Partner with creative team to implement design best practices to create captivating content for both online and offline use
  • Conduct ongoing maintenance and archival of existing content to optimize traffic and ensure brand and messaging consistency
  • Meet content KPIs in order to help drive demand and revenue
  • Maintain consistent EVERFI brand standards and tone of voice across content pieces and channels
  • Design and build strategic assets to support programs, including but not limited to landing pages, emails, and graphics
  • Other job-related duties as assigned


Skills, Experience and Qualifications:

  • Bachelor’s degree in marketing preferred; or equivalent combination of education and experience
  • 3+ years of digital marketing or content marketing experience
  • Exceptional time management and collaboration skills
  • Demonstrated knowledge and understanding of various marketing channels
  • Expert in content development and distribution strategies to drive leads and conversions
  • Experience analyzing campaign reports to drive future decisions
  • Working knowledge of Customer Relationship Management (CRM) and Marketing Automation software; Marketo and Salesforce preferred
  • Working knowledge of content management system; WordPress preferred
  • Strong probing and reasoning skills to make relevant recommendations
  • Exceptional written and verbal communication skills
  • Demonstrated project management experience preferred
  • Demand generation experience in a SaaS environment preferred
  • Sales enablement experience is a plus
  • Ability to travel up to 10% of the time


Work-life, culture, & perks:

  • Competitive base salary and bonus potential
  • 401k program and equity plan
  • Comprehensive health care and excellent parental leave benefits
  • Flexible PTO and generous holiday schedule
  • Casual work environment
  • Annual company-wide retreat
  • Opportunity to work with talented people who have fun in the workplace


Company Values:

We’re looking for future team members who are energized and inspired by our values, as well as people who bring new backgrounds, perspectives, and experiences. At EVERFI, our eight core values are an active part of everything we do:

  • Relationships First
  • Demand Excellence
  • Embrace Diversity of Thought & Drive Change
  • Act Like an Owner
  • Always Show Up
  • Share the Credit
  • Require Honesty & Positivity
  • Always Ask: “Did I Matter Today?”

EVERFI appreciates your interest in our company as a place of employment. It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. EVERFI will provide reasonable accommodations to qualified individuals with disabilities.

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