Senior Director Demand Generation


San Jose, CA

Full time

Oct 1

What You Will Do:

  • Set AppZen’s demand generation strategy and guide execution.
  • Drive awareness, understanding, curiosity, and interest in the Autonomous Finance Operations space
  • Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
  • Plan, implement, and measure multichannel demand generation programs to drive brand awareness, inbound pipeline generation, and accelerated inbound revenue.
  • Analyze performance data and report on results, including campaign results, data stories, and spend recommendations. Rapidly iterate on strategy based on findings.
  • Be accountable to REVENUE results, not leads.
  • Team player with exceptional communication and interpersonal skills
  • Build a sustainable pipeline from a variety of online and offline channels
  • Manage a budget, right-size our investments in each channel, and measure them with every obsessive ounce of your being
  • Influence all aspects of marketing, including budgeting, content, integrated campaigns, and overall marketing themes 
  • Optimize our demand process to get the most out of our content, website visitors, generated leads, and customers
  • Put our best foot forward with high-quality campaigns, thoughtful and hard-hitting messages, attractive ads, and thorough and professional management of leads as they progress through our marketing funnel 
  • Run a totally tight ship, and get to a predictive state through aggressive management, thorough reporting, constant process tweaking, and A/B testing 
  • Take advantage of every broken play, every funnel optimization, every conversion hack, every trick to shorten the cycle...and knock the crap out of our targets
  • Bring your humor, laughter, and awesome attitude every day


  • You’ve managed large swaths of the marketing budget like a pro, and know-how to get the most out of every dollar (while also not being afraid to take risks and experiment)
  • You’re honest - you give it to people straight
  • You’re ready for the high highs and low lows of a startup and are never without a plan B when the campaign is going south (and you know it’s going south before others do because you know what indicators to look for)
  • As the leader of a critical function on the marketing team, act as the right hand and partner to the VP of Marketing
  • You’re scrappy, scrappy, and more scrappy...but you know how to scale and are always thinking about and preparing for that next stage of growth
  • You’re a great negotiator and know where and how to push for a better deal
  • You advocate for yourself and your team and you balance that with the good of the overall team and company
  • You’re clever and strategic, with zero ego
  • Yep, that’s a tall order

Our Promise to You:

  • Dignity, respect, and transparency in the interview and hiring process
  • A strong set of collaborators that you will want to be in the foxhole with
  • A manager who has your back, cares about your personal and professional growth, and understands that your employment is a two-way street
  • An environment where you can be yourself, you’ll do your best work, you will be listened to, and you’ll get the straight story
  • Competitive pay, benefits, and perks

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