Product Marketing Manager

Panorama Education

Boston, MA, USA Remote

Full time

Oct 4

About Panorama:

Panorama is a fast-growing national technology company focused on radically improving education. More than 1,500 school systems serving 13 million students across all 50 states have adopted our platform to understand students’ academic and social-emotional strengths and to identify those in need of additional support. School systems turn to our suite of tools to ensure that every child gets the support they need, including school climate and social-emotional learning surveys, tiered intervention planning, and professional development.

Panoramians can choose to work fully remote, in-person from our Boston/San Francisco offices, or a hybrid option.

About the Role:

Our product marketing team is growing! We’re looking for a PMM to own the go-to-market and messaging strategies for a key product line. Working with colleagues across the organization, you’ll be in the center of driving Panorama’s growth to make transformational change in school districts across the country.

Responsibilities:

  • Develop, test, and iterate product positioning, messaging, and value propositions to meet revenue goals
  • Own the go-to-market planning and execution for new product and feature launches
  • Partner with customer-facing teams, such as Product, Sales, and Customer Success, to meet their launch requirements and to inspire confidence when selling Panorama’s products
  • Create sales enablement materials, including presentations, demo scripts, and one-pagers, that demonstrate how Panorama’s products address key challenges for school districts
  • Gain customer insights through qualitative and quantitative data—K-12 market trends, internal reporting, customer feedback, and more—to inform product development, product messaging, and marketing
  • Support and help shape product marketing team norms and practices as we grow

Our Ideal Candidate Has:

  • 3-5+ years of product marketing experience at B2B companies required
  • Experience at companies serving K-12 systems a plus
  • Proven record of driving business growth through clear, compelling audience-first messaging and copywriting
  • Excellent organization, attention to detail, and project management skills to coordinate competing requests from cross-functional stakeholders
  • Excellent communication and collaboration skills to meet ambitious revenue and growth goals with colleagues across Panorama
  • Demonstrated experience understanding the impact of and incorporating attention to diversity, equity, and inclusion in your work 
  • Demonstrated initiative and problem-solving skills to navigate ambiguity


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