Associate Director of Marketing

Management Leadership for Tomorrow (MLT)

Bethesda, MD, USA Remote

Full time

Oct 18

This job is no longer accepting applications.

Management Leadership for Tomorrow (MLT) is seeking a mission-driven marketer to join our Marketing and Communications team. MLT prepares men and women of color to become high-impact senior leaders who can transform our institutions and vulnerable communities. Spanning college through mid-career, MLT’s programs have driven breakthrough results for more than 8,000 underrepresented minorities and 130+ partners including industry-leading employers, social-sector organizations, and universities. MLT also provides a comprehensive solution for institutions that combines best-in-class recruitment, retention, diversity strategy, and certification offerings

As MLT enters a period of unprecedented growth, the Associate Director of Marketing will play a key role in growing the MLT brand. Reporting to the Director of Marketing & Communications, this role will design and lead multi-channel marketing campaigns that drive awareness and interest in MLT programs and strategic employer solutions to an array of key stakeholders. 

The Associate Director of Marketing is a highly visible role that serves as a strategic partner for multiple MLT teams including, Program Recruitment, Employer and Business School partnerships, Technology, and Development. This position is based in our Washington, DC-area office (Bethesda, MD).

Responsibilities

  • Design and lead digital marketing campaigns to recruit applicants for MLT’s college and MBA-level fellowship programs
  • Develop highly-effective business development materials that showcase MLT’s employer solutions to industry-leading employers
  • Lead the production process for marketing materials, such as video, creative assets, one-pagers, and landing pages
  • Brainstorm, recommend, and implement new and creative digital marketing strategies
  • Measure and report performance of all marketing campaigns, providing meaningful insights and actionable recommendations
  • Contribute to other aspects of the work of the Marketing and Communications team as needed

Qualifications

  • 7+ years experience in digital marketing, including strategic planning and execution that moves key audiences to target behaviors, such as starting program applications or submitting business inquiries
  • Experience executing results-based paid social media and email campaigns 
  • Proficiency with WordPress, HubSpot, and Google Analytics or similar platforms, such that training is minimal
  • Strong project management skills tol drive the execution of marketing campaigns on time and within budget
  • Superior communication abilities, including written and verbal, resulting in persuasive content development that motivates target audiences to take a desired action (ex. starting a program application or engaging with MLTs business development team)
  • Video editing experience is preferred

MLT is committed to providing a safe and healthy workplace, and to modeling the highest degree of health standards for our Fellows, our Partners, and the communities we serve. We expect all MLT employees and contractors to be fully vaccinated against the coronavirus (Covid 19), in accordance with ADA accommodations. Visitors to MLT’s Bethesda, MD office or remote work sites should also expect to comply with this requirement.

Please apply to a position with MLT only if you are willing and able to prove that you are fully vaccinated against the coronavirus, regardless of work location.

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