Search Engine Optimization Manager
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At Nextiva, we create connected communication tools that help businesses stay in touch with their customers and teams. Over 100,000 companies rely on Nextiva for phone service and customer management tools. We’re not your parent’s phone company.
Founded in 2008, Nextiva took on the trillion-dollar telecom industry and succeeded in changing the game by making technology more accessible and affordable for everyone. Companies solve their toughest challenges using our VoIP innovations and signature Amazing Service®.
Today, Nextiva is the fastest-growing, privately held provider of cloud communications. We don’t study industry trends; we create them. Business leaders look to Nextiva to equip their teams in the office and while working from home. Nextiva is not just a tech company — we’re the backbone of the economy.
By joining our global team, you’re saying yes to an opportunity to be part of a tech company with massive growth potential and exciting opportunities ahead.
We’re actively looking for amazing people like you to join our team!
SEO at Nextiva is a team sport. You will be a part of the demand generation team, with a focus on paid and organic channels to drive inbound contribution to pipeline and revenue.
You’ll collaborate closely with sales, content, design, front-end development, product marketing, ops, technology and various senior leaders to help Nextiva soar to a 40% YoY growth rate in one of the most competitive industries out there - UCaaS (Unified Communications as a Service).
This is a robust, zero-fluff kind of role - you are a “get your hands dirty” executioner, with no shame in rolling up your sleeves and getting into the trenches.
You will do keyword research, structure information architecture for landing pages, build content briefs, work on paid marketing campaigns, support link building and co-marketing campaigns, and much more.
Your main goals will be supporting SEO, Paid Marketing, ABM, Demand Generation and Lead Generation for our direct sales business segment.
This role reports to our Director of Demand Generation, and works within a demand generation team of 9 highly experienced marketers.
Here’s Exactly What You’ll Do:
Focus on content strategy and execution that meets SEO goals across all areas of the funnel
Perform extensive landing page audits and blog content refreshes - you will monitor and measure the SEO impact of the content updates and report this back to the team
Play a critical role in link building, external content strategy and co-marketing partnerships with various SaaS companies and affiliate partners
Help build vertical specific content e.g. - landing pages, blog articles and advertising collateral - that will serve segment goals - for example, VoIP for real estate brokers
Work with copywriters and copyeditors to ensure adherence to quality standards, especially within the context of SEO and demand generation
You will listen to sales calls regularly and report insights back to the demand generation organization
Work with UX Designers, Animators and Video team to facilitate execution of creatives
Participate in growth experiments such as split testing landing pages, pricing page optimization, live chat optimization and more
Work with our ABM team on various outbound marketing & sales campaigns targeting larger, high-value accounts
Leverage tools like Google Search Console, Google Ads, SEMrush, Ahrefs, Clearscope and Screaming Frog, Sitebulb and more to execute on various growth marketing initiatives
Minimum 3-5 years of experience in a similar growth marketing role, B2B SaaS experience preferred
Knowledge of Advanced SEO tactics - e.g. Semantic / Entity / Topic modeling, keyword research, content hierarchies that meet searcher satisfaction
Strong understanding of Google SERP analysis, and breaking down searcher intent, then aligning content back to searcher intent needs
Strong knowledge of Google’s UX playbooks - understanding of how the user experience impacts SEO, conversion rates and site performance
Alien-like copywriting skills for SEO and Google Text Ads - title tag optimization, headers, sub-headers, meta descriptions and social open graph tags
Ability to write engaging and EYE-POPPING headlines for social media, article headers and ad-copy
Advanced knowledge of effective content promotion strategies - e.g. going above and beyond “post and pray”
Significant experience with WordPress is also required for this role
Knowledge of Salesforce and Pardot is strongly preferred
So, why Nextiva?
Nextiva is a trailblazer in the Voice over IP (VoIP) and Unified Communications as a Service (UCaaS) industries. We’re outpacing our competitors, and it’s an exciting time to join our team. If you’re looking to join a fast-paced tech company with massive potential, Nextiva is the place for you. Our 1,000+ team members worldwide embrace our promise of Amazing Service. We’re passionate about upholding our energetic culture of forward-thinking, caring, and simplicity. Nextiva seeks diverse individuals who share our values and vision to help take us to the next level. Nextiva provides an impressive benefits package and has a resilient company culture. Glassdoor named us one of the Best Places to Work in 2020 nationwide. Employees rate Nextiva a 4.9/5 on Comparably, and we’ve earned many more accolades along the way.
Help us redefine the future of business communications. Apply today!
Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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We’re making it easier for businesses to connect with their customers and teams. By joining Nextiva, you’re saying yes to an opportunity to be part of...