Sr. Product Marketing Manager

San Francisco, CA Remote

Full time

Oct 21

This job is no longer accepting applications.

Interested in defining how AI shapes the future of work? At the exciting intersection of conversational AI and the future of work, Cresta is on a mission to make every knowledge worker 100x more effective. Using our patented Expertise AI, Cresta learns from every conversation and puts those insights into action with real-time coaching during customer conversations. 

We’re growing fast! Spun out of the Stanford AI lab and chaired by Google-X founder Sebastian Thrun, Cresta launched in 2020. Since then, we’ve grown revenue and our team by 300%! We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors and advisors including Sequoia, Andreessen Horowitz, Greylock Partners, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Porsche, Adobe, and Dropbox and we have been recognized as a startup to watch by Business InsiderForbes, and Gartner to name a few. We have huge ambitions and are looking for stellar candidates who have an entrepreneurial mindset and are excited to use cutting-edge AI to solve real-world business problems.

Cresta is looking for a creative and ambitious Product Marketer to help bring Cresta’s Expertise AI to market. This candidate will be outcome-driven and able to own product marketing strategy from ideation to launch. This means working closely with sales, marketing, engineering and Cresta’s executive team to determine positioning, competitive analysis, feature prioritization and external communications for key verticals and product categories. The ideal candidate will have an entrepreneurial mindset, be able to strategically understand market challenges, and creatively solve problems with an athlete’s mindset. 

What you'll do:

  • Thought Leadership: Create compelling, exciting, and provocative narratives that cut through the noise. Develop a point of view and work cross-functionally to create and activate content. 
  • Data Driven: We have access to data from millions of conversations. Be comfortable digging into this data to tell unique and insightful fact-based stories.
  • Market Segmentation: Identify and understand challenges facing key market segments and industry verticals through primary and secondary research.
  • Go-to-Market Programs: Develop and execute commercial go-to-market programs from ideation to adoption that span all stages of the buyer’s journey. 
  • Content Creation: Create fun and exciting content across Cresta’s buyer’s journey. Keep it fun and quirky, there’s no shortage of boring enterprise content in the world today! 
  • Competitive Intelligence: Cresta is at the intersection of the rapidly evolving contact center and conversational AI markets. Keep up with market trends, equip the organization with findings, and uncover strategic opportunities for Cresta. 
  • Work Cross-Functionally: Collaborate with sales, customer success, and marketing teams to set, execute against, and measure progress against strategic initiatives. 
  • Have a Bias-for-Action: Embody a growth mindset and thrive in a fast-paced environment. Solve problems like an athlete, but have fun along the way. 
  • Think Outside the Box: Constantly be exploring and experimenting with new channels and media formats. Don’t be afraid to borrow from consumer marketing tactics. 

We're looking for someone who:

  • 3-5+ years of relevant experience in sales, product marketing, product management in a B2B SaaS environment, or consulting
  • Experience in the Contact Center a strong plus 
  • BA/BS degree, MBA preferred
  • Experience running go-to-market programs measurably tied to business objectives
  • Be a storyteller. Clearly articulate concepts though compelling narratives. Be able to bridge left-brain and right-brain thinking
  • Be comfortable working with data-science to extract insights from our user data. Familiarity with Excel and analytics tools is a plus. 
  • Have a track record of working cross-functionally to influence peers to action
  • Be able to prioritize and project manage multiple projects at once
  • Have a passion for Cresta’s vision, product, and craft
  • Most importantly, be a team player who knows how to have fun at work! 

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