Global Digital Marketing Manager, Social Media

Oracle

United States Remote

Full time

Oct 26

This job is no longer accepting applications.

The Global Digital Marketing Manager, Social will own the strategy for paid & owned social supporting the HCM Marketing pillar for the HCM go-to-market campaigns that create sales pipeline. The social strategy the Global Digital Marketing Manager, Social creates will span from awareness and engagement to demand generation, including content recommendations, test planning, optimization, and reporting, developing a cohesive long-term plan to constantly optimize and improve traffic and down-stream conversion. Specific responsibilities include: 

  • Create the strategy for global Oracle Cloud HCM pillar marketing, supporting global go-to-market campaigns, spanning from awareness and engagement to demand generation, including content recommendations, test planning, optimization, and reporting across multiple product lines, developing a cohesive long-term plan to constantly optimize and improve traffic and down-stream conversion
  • Work with the global Oracle Cloud HCM operations and analytics team, the Corporate social team, and the Corporate paid media in-house agency, to track, report and communicate performance to leadership, including regional field marketing leads, and executive leadership on a regular basis. Specific areas of focus for reporting include:
  • On-Platform impression, engagement and follower metrics
  • Social contribution to global pillar web traffic
  • Social contribution to key down-funnel metrics, including event registration & attendance, demand generation registrations, leads, converted opportunities and revenue
  • Serve as day-to-day pillar counterpart to the Oracle Digital Paid Media team
  • Manage budget, briefing, and goals and measurement strategy for “boosting” organic social posts
  • Manage budget, briefing, and goals and measurement strategy for paid social demand generation, as well as optimizing down-stream conversion to revenue for any paid social registrations
  • Collaborating with the internal agency to optimize paid social performance through content sourcing, landing page optimization, ad copy optimization, and any other needs
  • Partner with internal Paid Media agency to ensure that Oracle Cloud HCM is well-positioned to participate in any social advertiser betas, including any creative development needs, lead management needs, or any other considerations
  • Partner with internal agency to incorporate paid social performance into overall Oracle Cloud HCM social performance reporting
  • Enable regional field teams to easily and consistently promote events and regionally-developed content, to maximize the value of social channels while ensuring global consistency across regions and platforms
  • Develop and implement an influencer marketing strategy, including investment and measurement strategy, maximizing the value of outside influencers, Oracle influencers, and Oracle’s “Champions” employee amplification program
  • Lead global Oracle Cloud HCM social plan implementation, from ideation to results, and rely on key stakeholders for execution in support of global campaigns
  • Be the absolute and self-sufficient subject matter expert in B2B social, bringing in innovation and applying best practices in digital marketing, but lean on others to execute
  • Deliver on pipeline growth goals and revenue targets

Preferred Qualifications 

  • 5+ years of experience in B2B social media marketing (for Enterprise or SaaS a plus)
  • Demonstrated success improving other social programs across KPIs like engagement, conversions and pipeline generation
  • Understanding of organic social, paid social and digital marketing best practices and latest tools and trends
  • Understanding B2B marketing alignment with sales, and how social fits into a cross-channel strategy
  • Strong project management skills and relationship building skills across various teams
  • Data-driven and very comfortable with handling and analyzing data, and building reports to track performance metrics including pipeline creation, revenue attribution and ROI
  • Comfortable presenting ideas and reports to stakeholder groups and leadership
  • Proven ability to solve challenging problems with creative ideas and persistence


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