Associate Manager, Paid Social

Articulate

United States Remote

Full time

Oct 29

This job is no longer accepting applications.

We’re looking for an Associate Manager, Paid Social to join our paid acquisition team and drive the execution and optimization of cross-channel, paid social media marketing campaigns. The Associate Manager, Paid Social is responsible for the planning and implementation of social advertising campaigns that drive demand throughout each stage of the funnel. You’ll be in constant sync with the Associate Manager, Performance Media to ensure that social media advertising campaigns are running in alignment with SEM, display, traditional, and other paid acquisition programs.

The ideal candidate will use a blend of analytical and creative skills to ensure advertising efforts are cohesive across channels and consistently optimized to incrementally improve performance. The Associate Manager, Paid Social will contribute to the success of the demand generation marketing team and report to the Director, Paid Acquisition.

What you'll do:

  • Lead the planning and development of paid social advertising campaigns
  • Execute paid social media campaigns across Linkedin, Facebook, Instagram, and other emerging channels 
  • Measure ongoing paid social media campaigns and make incremental adjustments to optimize performance metrics—impressions, clicks, quality scores, CTR, Conversion Rate, ROAS
  • Manage day-to-day vendor relationships, communication, and account reviews across all paid social media channels
  • Perform weekly optimization of budget management, bid management, tracking, and analytics
  • Stay on top of ad tech advancements, best practices, and new social ad opportunities to maintain a competitive advantage and maximize reach and effectiveness
  • Proactively communicate with peers and leadership on plans, progress, and problems
  • Collaborate across marketing functions to gather assets needed to create compelling ads
  • Conduct research and assess market trends to identify new paid social acquisition opportunities
  • Ideate and implement frequent A/B tests to maximize investment and drive key insights that optimize the buyer journey and experience
  • Monitor spending to ensure alignment with the advertising budget
  • Partner with associate marketing manager peers to analyze paid acquisition metrics across all performance media and paid social channels
  • Research the social media advertising strategy of competitors and high-performing software companies (Cloud 100) to drive content and asset development that maximizes engagement on those platforms
  • Work with paid acquisition leadership to ensure paid social tactics are aligned with the paid acquisition strategy

What you should have:

  • 2-3 years of relevant digital marketing experience with a strong knowledge of paid social media
  • Understanding of the online advertising space including paid search, programmatic media buying, and ad-serving systems
  • Previous hands-on experience executing and optimizing paid social campaigns on Facebook, Instagram, Twitter, and Linkedin
  • Familiarity with core digital marketing tools and platforms such as Facebook Business Manager, LinkedIn Business Solutions, Google Tag Manager, SEMrush, Adroll
  • Familiarity with 3rd party review sites like Capterra, Software Suggest, G2, TrustRadius
  • Strong analytical skills and an interest in reporting and data analysis
  • Comfortable working with analytics platforms such as Google Analytics and Looker
  • Strong verbal and written communication skills
  • Attention to detail and flawless execution
  • Positive, empathetic, driven, collaborative, flexible, and confident
  • Thoughtful, trustworthy doer
  • Four-year college degree or equivalent experience

About Articulate

Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002 and led by CEO Lucy Suros, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. 

Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 106,000 customers in 161 countries and counts all 100 of the Fortune 100 companies as customers.

Named one of Inc. Magazine’s Best Workplaces 2020 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.

Articulate welcomes different voices and viewpoints and does not discriminate on the basis of race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, native language, pregnancy status, physical size, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, and military or veteran status, or any other basis protected by law. We are an equal opportunity employer and invite applicants to voluntarily disclose their race and gender on our application form to help us create a diverse company. This voluntarily disclosed information will not be shared with any hiring manager and will be kept in confidence by the Articulate human resources department and executives who are not hiring for this position.

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