Director of SEM and Meta Marketing


New York, NY, USA Remote

Full time

Nov 3

This job is no longer accepting applications.

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do in SEM and Meta-Marketing: 

We are a world class Performance Marketing team that focuses on managing large scale marketing campaigns across all areas of travel. SEM and Meta Marketing (Google Hotel Ads) are crucial channels in our portfolio, and are ripe for disruption and tremendous growth, especially as we scale our revolutionary subscription program, Tripdadvisor Plus. We experiment, scale, and optimize world-wide initiatives, working closely with business, product, engineering, and brand.

What you’ll do:

We are looking for a Director to lead SEM and Mete Marketing for the Tripadvisor brand, world-wide. This role has a highly visible set of responsibilities, developing the end to end strategy, and leading a team through execution across all product categories (hotels, experiences, vacation rentals, Tripadvisor Plus and all direct to consumer business lines). This leader will play an integral role in transforming the organization — building direct relationships with our customers over the long term, and growing a subscription based business.

The Director will report to the Senior Director of Performance Marketing and work closely with other senior leaders to develop category specific marketing strategies and help scale new direct to consumer products.

The Director of SEM and Meta Marketing will be responsible for, among other things:

  • Develop and drive end to end marketing strategies for SEM and Hotels Ads
  • Act as a critical thought partner to the Senior Director of Performance Marketing and other senior leaders on the evolving role of performance marketing
  • Exceed ambitious but achievable profit and return on investment goals for the assigned channels across multiple sites, geographies, and languages
  • Lead and manage a highly experienced team of marketers, analysts, and data scientists
  • Partner with the dedicated engineering team to develop tools and features
  • Develop vendor relationship(s) to access best practices; work closely with existing vendors (Google, Bing, Yahoo, Yandex, and more) to ensure quality advice and guidance
  • Track, analyze, and report on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility
  • Work cross-functionally across consumer marketing, creative, product management, and development teams
  • Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working
  • Advise on digital and marketing best practices, the latest tools and systems

What we are looking for? 

  • 10+ years of experience in Search Engine Marketing, with 7+ years in a leadership position, preferably owning very large budgets (8+ digits)
  • Experience working closely with engineering and data science partners to develop custom tools and strategies to maximize performance
  • Deep understanding and experience with bidding tactics and tools, demonstrating depth and breadth of strategic and tactical knowledge of how different strategies channels can drive customer and business goals
  • Deep understanding of the multiple tenets of customer acquisition costs. Can speak to broader business and financial implications and planning of customer acquisition costs vs lifetime value per customer ratio
  • Deep understanding and experience in leveraging 1st and 3rd party data, and in dealing with ever changing privacy regulations across geos
  • Excellent leadership skills with experience managing teams remotely and working successfully cross-functionality
  • Proven ability to execute in a fast paced environment – results oriented with roll-up-the-sleeves attitude
  • Exceptional problem solving, communication, and analytical skills
  • Ability to think and act creatively, strategically, and tactically
  • Strong, relentless attention and focus to details
  • Proven ability to juggle multiple projects at one-time with very little direction
  • Strong proficiency in a multitude of performance marketing tools and platforms
  • Entrepreneurial spirit, mindset and work ethic are a must

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at

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