Product Marketing Manager

US/Remote Remote

Full time

Nov 5

This job is no longer accepting applications.

About, together with its wholly owned subsidiaries Divvy and Invoice2go, is focused on being the one stop shop that simplifies, digitizes, and automates complex financial operations for small and midsize businesses. Customers use the platform to manage end-to-end financial workflows and to process payments. The AI-enabled, financial software platform creates connections between businesses and their suppliers and clients. It helps manage cash inflows and outflow. The company partners with several of the largest U.S. financial institutions, the majority of the top 100 U.S. accounting firms, and popular accounting software providers. has its headquarters in San Jose, California with offices in Houston, Texas, Draper, Utah, and Sydney, Australia.


This role offers the opportunity to have a big impact on attracting, engaging, and delighting customers, for the world’s top-selling invoicing app with over 225,000 customers globally. As a Product Marketing Manager, Growth & Core Experience you will play a critical role in driving customer acquisition, activation, feature adoption, and conversion across our buyer journey working closely with our Growth and Core Experience teams.

In this role, you are the expert on customer pain points, competitive landscape, and the product market fit of our different product features. You will leverage qualitative and quantitative research to derive learnings to influence marketing decisions, messaging and positioning, product roadmaps, and enable sales to better acquire new customers. You will launch new products and features, create campaigns and vertical strategy, and write and develop content from thought leadership to sales decks.

You will work closely with the product, design, and engineering teams to create go-to-market plans, product positioning, and messaging for Invoice2go’s highest impact features. Reporting to the Head of Growth, you will own key elements of the marketing plan and have the opportunity to grow your career as the company scales. 

Professional Experience/Background to be successful in this role:

  • 5+ years of marketing experience with three as a product marketer, with an emphasis on product marketing for B2B SaaS products
  • Success driving results in a collaborative, fast-paced environment
  • Launching new products and features at a technology / SaaS company
  • Experience within the payments, finance, banking space
  • Wide range of marketing channels (e.g. in-product/app, email, blog, social, and website)
  • Strong ownership and accountability (must proactively own this space without being pushed)
  • Collaboration with cross-functional teams.
  • Performing basic analytics in tools like Google Analytics, Periscope, etc.
  • Startup experience is a plus

Competencies (Attributes needed to be successful in this role):

  • Strong ownership and accountability (must proactively own this space without being pushed)
  • Strong cross-functional collaboration across multiple functions
  • Excellent communication, collaboration, and organizational skills
  • Excellent time management skills and ability to meet deadlines
  • Startup experience is a plus
  • Stay up to date with the latest marketing trends and best practices
  • Understanding and experience with Growth

Expected Outcomes in 3, 6, or 12 months:

3 Months:

Learned the product and capable of giving demos

Conducted numerous customer conversations and conducted market research that will allow you to feel confident articulating customer pains and benefits to advocate for the customer and to build out actionable value propositions

Led and developed go-to-market strategies for one or more new features and collaborated with marketing, product, sales and customer support stakeholders to develop campaigns

 6 Months:

Written multiple pieces of content and managed several projects that have a material impact on the business

Beat or meet the lead generation goals shared with the Growth and Core-experience teams through data, testing, and insights

Are seen as a reliable, trusted and knowledgeable teammate among working groups is committed to a policy of equal employment opportunity. We recruit, employ, train, compensate, and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, disability, sexual orientation, veteran status, present or past history of mental disability, genetic information or any other classification protected by state or federal law.

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