Marketing Analyst


San Mateo, Toronto, New York Remote

Full time

Nov 9

This job is no longer accepting applications.

We're looking for an Marketing Analyst to help us identify and understand the opportunities for growth and leverage them.

  • Leverage data to understand and identify areas of growth for in-depth paid marketing channel performance across different regions and countries
  • Integrate multiple 1st and 3rd party APIs & data sources into structured datasets to generate automated performance tracking dashboards, liaising closely with other key stakeholders and business partners throughout the region
  • Create reports/dashboards by compiling data from different platforms (Salesforce, Hubspot, Google Analytics, etc.)
  • Ensure data cleanliness, aligning data sets to stakeholder objectives for reporting & analysis 
  • Owner of monthly digital marketing & e-commerce reporting, KPI & target tracking with the main objective of automating the reporting process as much as possible
  • Develop regional view by markets & channels to measure performance and optimize investment across digital marketing & e-commerce activity.
  • Work with engineering leadership to develop tools to help us define our TAM 
  • Document key findings for growth opportunities. Conduct ad-hoc analyses on key areas of the business
  • Qualifications:
  • Prior work or academic experience with MS Excel, PowerPoint
  • Knowledge of statistical techniques and machine learning algorithms
  • Knowledge of analysis tools like R, Python
  • Analytically inclined, exceptional organizational skills, with rigorous attention to detail 
  • Passion for delivering actionable insights
  • Strong interpersonal and communication skills 
  • Ability to learn and thrive in a fast-paced environment

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