Account Based Marketing Lead

Aquant

New York, NY

Full time

Nov 9

This job is no longer accepting applications.

Aquant is taking off like a rocket ship — join us for the ride! We’re looking for passionate problem-solvers to join our venture-backed technology company for our next phase of rapid growth. Our artificial intelligence platform is transforming the way our clients build relationships with their customers. Come work with the world’s biggest companies to solve complex customer service problems!

We are hiring our first Account-Based Marketing Lead to own the strategy and execution of ABM programs for our enterprise target accounts. This role works across marketing and sales to develop targeted campaigns that achieve pipeline and revenue goals. This is an opportunity to make a significant impact on the growth of Aquant’s enterprise business. 

Responsibilities

  • Scale Aquant’s account-based marketing approach, using a data-driven approach to define the right mix of 1:1 and verticalized campaigns
  • Develop account-based marketing campaigns to drive engagement and consideration in key accounts. Own planning, budget, goals, channel mix and reporting for campaigns. 
  • Gather intelligence on target accounts, and use information to develop ABM strategies
  • Partner with growth marketing leader to develop and iterate account scoring methodologies and goals
  • Work across the marketing team to develop account-based approaches for field events, conferences, webinars, paid media, direct mail, website, email, etc. 
  • Partner with sales and business development to develop plans for each account, and develop the templates for account research, personalization 
  • Develop strategies for late-stage funnel and customer ABM programs
  • Implement an iterative, test-and-learn approach for ABM messaging, tactics and offers 

Ideal candidate

  • Account-based marketing expert, with experience in field and content marketing. 5+ years experience marketing to the enterprise ($1B+ accounts)
  • Energized by the opportunity to create new approaches and playbooks
  • Exceptional collaborator and communicator, with experience working closely with sales and business development teams 
  • Experience with field and content marketing
  • Strong writer and researcher who can roll up their sleeves to execute
  • Highly analytical and experienced in setting and measuring marketing and sales goals and KPIs




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