Senior Marketing Manager

Cambridge Mobile Telematics

Cambridge, MA, USA

Full time

Nov 16

This job is no longer accepting applications.

Cambridge Mobile Telematics (CMT) is on a mission to make the world’s roads and drivers safer. Our first product launched in 2012 and pioneered mobile usage-based insurance. Since then, CMT has become the world’s leading telematics and analytics provider for insurers, rideshares, personal safety providers, and automakers, providing telematics services for 80 enterprise programs in 20 countries. Powered by mobile sensing, artificial intelligence, and behavioral science, we measure driving quality, incentivize safer driving, assist users in crashes in real time, and improve the safety for millions of drivers every day around the world.

Demand gen marketers: A new mission awaits... Your mission, if you choose to accept it, is to break into new markets using the most advanced telematics platform in the world. You will partner with the Cambridge Mobile Telematics Sales and SDR teams and drive new opportunities, pipeline, and revenue for the safety, auto retail, and financial markets. You will understand the core problems facing our prospects and create innovative multi-channel marketing campaigns that compel them to take a meeting. You will report on the metrics that matter and find new strategies and tactics to optimize and accelerate them. You will be relentless in your pursuit of finding the next opportunity and pushing it through the sales pipeline. 

Responsibilities:

  • Own demand generation for new markets: safety, auto retail, and financial markets
  • Develop demand generation strategies that drive pipeline and revenue for each market in partnership with sales leads
  • Partner with Sales and SDR team to develop and execute multi-channel campaigns to drive sales pipeline and opportunities
  • Create prospecting and call scripts for Sales & SDRs
  • Develop problem and solutions presentations with talk tracks for Sales
  • Create supporting collateral for Sales
  • Partner with product marketing to uncover problems, personas, and opportunities for new target markets
  • Manage new market event sponsorships and opportunities
  • Conduct market research to uncover new insights to drive campaigns
  • Provide market updates to Sales for increased engagement with prospects
  • Report on meetings produced, opportunities created, and pipeline generated
  • Complete any additional tasks that may arise

Qualifications:

  • Bachelors or Masters degree preferred with 5+ years experience driving marketing-generated revenue for b2b companies
  • Track record of creating multi-million dollar enterprise opportunities
  • Experience supporting enterprise sales and SDR teams
  • Experience developing multi-channel demand generation playbooks
  • Experience developing presentations that resonate with executives
  • Superior communication skills
  • Excellent writing skills
  • Analytical mindset
  • Practices extreme ownership
  • Experience with marketing automation tools
  • Experience with Challenger Customer methodology is a plus

Compensation:

  • Competitive salary based on skills and experience
  • Equity in the form of RSUs or stock options
  • Comprehensive benefits (Medical, Dental, Vision, matching 401k)
  • Life insurance (Basic & AD&D)
  • Unlimited Paid Time Off (Vacation, sick days & public holidays)
  • Parental leave
  • Short-term & long-term disability
  • Work from home depending on role and responsibilities
  • Flexible scheduling options depending on role and responsibilities

Additional Perks:

  • Feel great working to solve a serious problem (improving road safety)
  • Have fun at our frequent team outings
  • Volunteer at local organizations 
  • Extensive wellness program including gym memberships, fitness reimbursement, and a comprehensive employee assistant program.
  • CMT will do all that is possible to support our employees and create a positive work environment for all!

Commitment to Diversity and Inclusion:

At CMT, we are intensifying our commitment to provide opportunities and career growth to the underrepresented. We are focused on creating an inclusive work environment that encourages a diversity of background and thought to produce the best products and services within our industry.

CMT is an equal opportunity employer and strives to create an inclusive and diverse environment that enriches our employees’ lives in and outside of work. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability state. CMT is headquartered in Cambridge MA. To learn more, visit www.cmtelematics.com and follow us on Twitter @cmtelematics.

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Cambridge Mobile Telematics

Join us in making roads safer by making drivers better!

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