Content Marketing Manager


New York, NY, USA Remote

Full time

Dec 13

This job is no longer accepting applications.


There are over 30M small businesses in the United States, but only a tiny fraction of them have a workplace savings program in place. As the savings gap in the country widens, it’s imperative that every worker has access to and participates in their company’s savings program, such as a 401(k) or 403(b). We believe that American workers should have easy access to an inexpensive, flexible, and intuitive solution to save for a brighter future. 

Unfortunately, prior to Vestwell, small businesses have been neglected and underserved, with expensive, inflexible, poorly designed offerings built on old, mainframe software. Vestwell is changing that, starting with rebuilding the core infrastructure for the modern era.  

Vestwell’s north star is to be the engine behind a $30T industry, powering all payroll-deducted workplace savings programs for small-to-midsize businesses, such as 401(k), 403(b), IRA, emergency savings accounts (ESA), health savings accounts (HSA) , 529 college savings, and alike.  

Vestwell’s focus is to build the most flexible, powerful workplace savings and investment platform, delivered through the hands and minds of their financial services partners with the help of payroll provider partners. The team at Vestwell makes the hard stuff look easy, by combining the expertise of financial advice with the sophistication of a technology provider.

As a result, workplace providers are able to bestow the advice and solution employers and employees have been asking for, while growing and scaling along the way. Employers get a cost-effective solution designed for their needs without all the headaches, and employees get a user-friendly portal that helps them achieve their long-term saving goals. 


With backing from leading FinTech investors, as well as a growing team of dedicated professionals of strong industry pedigree, Vestwell is at the forefront of a much-needed change in a 40-year old industry. Our team believes in the mission we’ve set out to achieve and we are working hard to get there. We’re ambitious, honest, thoughtful, and fun.


We are looking for an experienced and strategic Content Marketing Manager to develop, own, and execute our content strategies. This role reports directly to the Head of Marketing and will be an integral part of the marketing team. The successful candidate must have a passion for financial content and is thrilled about the opportunity to shape the future of content at a fast-growing, VC-backed company.


In this position you’ll be responsible for a number of items, as it pertains to content marketing management oversight. The job responsibilities will include, but not limited to:

  • Work with Head of Marketing to define and execute marketing content strategy
  • Produce and manage original content, including writing original pieces for web articles, emails, whitepapers, case studies, social posts, newsletters, video scripts, etc.
  • Define and develop KPIs to demonstrate success, analyze content performance, identify trends, and areas for optimization
  • Manage a robust content calendar that includes all external communications, content, timing, and ownership across different team members
  • Work with cross-functional teams and freelancers on projects as needed


The Necessities

  • A passion for content with 3+ years of experience in content role for financial services and/or FinTech company
  • Outstanding writing style and editing skills with the ability to convey complex ideas in clear ways, but you also have an interest in all forms of content, not just written
  • Strong understanding of the finance industry and willingness to experiment and innovate with creative ideas and angles
  • Proven experience creating diverse content for products and asset classes across different content mediums, including web, audio, video and social media, etc
  • Demonstrated experience in defining and driving content strategies that result in increased revenues and brand awareness
  • Ability to see the big picture, while still focusing on the details and ensuring accuracy in everything we publish
  • A strong team player who is also comfortable with self-directed work
  • Experience working with web-based CMS and other publishing tools
  • An entrepreneurial spirit that allows you to be nimble and adapt to changing company needs and jump into new projects with ease
  • Bachelor's degree in English, Marketing, Communications, Journalism or equivalent combined work experience


We’re a growth stage startup with lots of exciting milestones ahead. We value health and wellness at Vestwell and in addition to a dedicated Employee Wellbeing Committee, we offer competitive health coverage and an open vacation policy. We have adopted a remote-hybrid office policy, but all employees are welcome at our bright, comfortable office with many workspace options in midtown Manhattan so everyone has a setting that is the most productive for them. We provide our team with all the equipment they need (plus a few perks!) to work effectively remotely. Oh, and naturally we have a great 401(k) plan!

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