Director of Demand Generation

Zoomin

New York Remote

Full time

Dec 14

This job is no longer accepting applications.

DESCRIPTION

As a key leader on the Marketing team and reporting into the Global Head of Marketing / CMO, this role will build the Global Demand Generation function to support the enterprise SaaS sales motion during a period of hyper growth in the company.

Zoomin, based in Tel Aviv and New York and backed by top investors including Bessemer, Salesforce Ventures and Viola Growth, is the leading knowledge orchestration platform, empowering enterprise customers to independently use products to their greatest potential. Zoomin delivers the most relevant, personalized product answers to each user, wherever they need it, within an intuitive, self-service experience. This radically improved product content experience deepens product usage, prevents frustration-driven churn and reduces burden on support. Using proprietary analytics, Zoomin provides actionable insights that guide decision-making across the enterprise. 

Responsibilities

  • Develop and execute campaigns that achieve quarterly pipeline goals
  • Cultivate a high-performing demand gen team
  • Manage budgets, measure and report on pipeline targets, and continually optimize campaigns to increase ROI
  • Launch integrated campaigns leveraging content, email, web, ads, virtual events, vendors, and more
  • Develop ABM campaigns to reach target ICP accounts
  • Partner with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting
  • Own marketing ops and leverage marketing automation to streamline, automate and measure all marketing tasks and workflows.
  • Optimize our online experience from paid ads, to the website, to lead capture
  • Work in Salesforce to create email nurture programs, segmented lists, and campaign assets— including emails, landing pages, and forms
  • Integrate existing technology stack to ensure cohesiveness, automation, and integration

REQUIREMENTS

What You’ll Bring

  • 3+ years of experience with B2B demand generation, with over 1 year managing a team
  • Deep understanding of ABM strategies and tactics
  • Expertise with a variety of marketing tools, and experience integrating and automating an existing technology stack
  • Experience at SaaS companies that have gone through hyper-growth, with a focus on enterprise sales
  • Track record of hitting aggressive pipeline targets and generating revenue
  • Experience running campaigns across multiple channels including SEM, display, email, social, and web
  • Analytical thinker. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize.
  • Bachelors degree from a top-tier university


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