Demand Generation Manager US


United States

Full time

Jan 4

Appvia is a self-funded, profitable, tech start-up with teams across the UK and USA. We are headquartered from London, UK and have just set up an office in Nashville, USA as we continue to scale. We’ve grown from #18 to over #60 Appvians within the last 18 months and have ambitious growth plans as we continue growth across all teams.

Our belief is that there is a need to simplify and automate the complexity behind Kubernetes and being Cloud Native, being able to solve the day 2 challenges are essential. Our management team is composed of people who have seen this challenge first hand, from all angles whether that be the customer themselves such as Home Office, New York Stock Exchange or Betfair. All the way through to like minded, successful start-ups who have exited such as Pivotal, Puppet, SUSE, Contino.

Finally, a big part of being an Appvian is in their values. Here are ours:

Growth - The growth of every person within their role and domain.

Curiosity - Our mantra is to ‘Fail Fast’. We believe you can learn more from trying things outside of your comfort zone and thus we try to enable an environment where people can express themselves and try new ideas.

Commitment - Anything worth doing, isn’t easy and thus we remain committed to the vision.

Measure - Measuring what we do and how we can improve is vital to see continued success.

Problem Solving - Being able to take a problem and work through it to find the solution.

Adaptability - As a high growth start-up, thriving with change and being able to adapt is a must.

Empathy - Empathy starts with our customers and their challenges but echoes through our company and the way we treat one another.

The Role

Demand generation is to focus on the awareness stage of the customer journey, using customer insights to build brand awareness, and early funnel stage awareness and identification of the product. Using content, media and advertising to raise awareness, influencing search behaviour and acknowledgement of the customer’s problems. Accountability to generate inbound leads on volume to pass to Nurturing for funnel nurturing to SQLs.

Appvia is now looking for its first US based Demand Generation Manager for the US, supporting our current team which will be growing to 6 early in 2022. If you are looking to be a part of something special, joining from the ground up and thrive in building start-ups then look no further.

Role and Responsibilities

  • Support ongoing revenue and customer growth goals through effective planning and campaign execution.
  • Lead all top of funnel inbound generation and web customer acquisition efforts across owned, earned and paid media.
  • Create a demand generation plan and budget for approval and in line with quarterly revenue and business KPIs.
  • Create, launch and optimise ROI on all paid campaigns and provide regular reporting on performance against targets. Being able to report on those things to understand the impact of certain campaigns. What worked well, what didn’t, what was viewed most, etc.
  • Collaborate with the Product Managers, Sales and Customer Success on new messaging and offers for demand generation.
  • SEO targeted content and analysing performance
  • Forecasting of trends/pains/economic/social/political issues that would create operational pressures in our target markets, and seeding search ahead of the curve
  • Identify a group of internal and external content resources to support campaign collateral creation


  • Proven background in Demand Generation and revenue based marketing within tech companies who sell to enterprise
  • Strong cultural fit to the Appvia DNA - Customer focused, Competitive, Coachable, Challenger Mentality
  • Strong experience with CRM and Sales tooling such as HubSpot, Slack, G-Suite, Asana, etc.
  • Good collaboration skills and feedback loops to be able to build strong relationships with Sales, Product, Marketing and Engineering


  • Competitive salary
  • 18 Days Holiday including Birthday (plus bank/public holidays)
  • Flexible working hours
  • Health Insurance
  • Career Investment Opportunities
  • Nashville Office
  • Opportunity to travel to London HQ for incentives, etc.

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