Product Marketing Manager

Coefficient

San Francisco Bay Area Remote

Full time

Jan 4

Who we are

Coefficient is a stealth VC-backed SaaS startup based in the SF Bay Area. We are building a remote-first company with a focus on hiring the best talent regardless of location. Our culture is centered around people who are smart, driven, curious and collaborative. We are embarking on a journey to unleash the power and flexibility of spreadsheets across all of the data in company systems. The founders are serial entrepreneurs whose last startup, Shopular, was backed by Y Combinator and Sequoia and acquired by Rakuten Ebates.

What we do

Coefficient provides a no-code solution that enables business teams to access their company data in real-time directly from their spreadsheets and make it actionable across the organization. Whether their data lives in business applications, databases, data warehouses, or business intelligence solutions, business users can easily work with this data without IT involvement.

Using Coefficient, business teams can be more effective with company data that's connected, automated and performant in the most familiar and flexible analytics product - their spreadsheet. By meeting users where they are, companies can now reduce friction between IT and business teams to drive higher efficiency and growth.

Role Overview

We're looking for a smart, driven, curious and collaborative person who is both strategic and willing to roll up their sleeves to build an amazing company. This will be an experienced product marketer who can own product marketing strategy and execution, while also being able to wear multiple hats to build out the marketing function. This is a high impact role with the opportunity for a lot of ownership.

Responsibilities:

  • Utilize knowledge of market, buyer, product, product strategy & competition to empower sales and marketing teams
  • Develop positioning, messaging, competitive differentiation & go to market strategy
  • Assist in the development of pricing strategies
  • Identify and map personas and buyer journey's
  • Drive product & new feature launches and ensure readiness internally & externally
  • Create data sheets, whitepapers, website copy, documentation, how to's, explainer and product videos
  • Work with customers to develop use cases, testimonials and case studies
  • Translate technical details into benefits for the customer
  • Create competitive comparison pages, vertical pages, solution pages, FAQ pages
  • Own website content and optimization

Requirements:

  • BA degree in marketing, business or related field (MBA a plus)
  • 5+ years of B2B marketing experience and 3+ years in product marketing
  • Demonstrated ability to analyze a market and create effective personas and buyer journey's
  • Proven ability to develop compelling sales and marketing collateral
  • Working knowledge of marketing automation, analytics and campaign execution
  • Excellent verbal and written communication skills
  • Strategic thinker with the ability to integrate creativity
  • Highly analytical, data driven and goal-oriented
  • Entrepreneurial spirit and a general 'do what it takes' mentality


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