Senior Product Marketing Manager

Intellum

Remote (US) Remote

Full time

Jan 7

Intellum Overview

Software, services, and products are getting more complex. Companies are selling big visions, but customers are left wanting in their post-purchase reality. To narrow that gap, the best brands in the world educate their buyers before, during, and after the sale, and Intellum is the software that powers that motion.

We call it customer education - the systematic approach to educating customers and key stakeholders on the products and services you sell. As a result, Intellum clients see greater customer value, increased product adoption, and reduced support costs.

We've been in the business of educating customers, partners, and employees for over 20 years, and the Senior Product Marketing Manager is a key player in our future growth. Come join us!

About the Position

The Senior Product Marketing Manager reports to the Director of Product Marketing and plays an integral role in bringing new products and features of the Intellum Platform to market. You have a passion for developing a deep understanding of our buyer, their problems, and how we can solve them. You're a cross-functional pro, and will work closely with Product, Field Enablement, Customer Success, Sales, Education, and Marketing to convey insights and work together on shared goals. As a natural storyteller and writer, you're gifted in translating complex product features into compelling messaging and positioning, both for internal purposes and for our customers. In many cases, you'll be the face that shares and showcases exciting product updates with customers. Your mission, if you choose to accept it, is to improve sales performance, increase customer engagement, and enable product adoption.

* In your cover letter, please describe the most recent product or feature you brought to market, and what go-to-market activities you were responsible for or played a supporting role in.

Responsibilities

  • Gather data and insights about target buyer personas, buyer needs, competitive differentiators, and the buying process.
  • Build and refine messaging frameworks (elevator pitches, unique value props, competitive positioning, supportive proof points).
  • Create detailed GTM Guides for products, an internal resource which are used to enable field teams.
  • Write and disseminate product roadmap updates internally and for key clients.
  • Prepare the Sales and CS teams to communicate new features and functionality in a compelling way.
  • Develop sales collateral like decks, one-pagers, and website/landing pages and work with Field Enablement on training for all field teams.
  • Build a repository of customer case studies and use case examples.
  • Participate in the development of branding, key differentiators, and corporate identity initiatives.
  • Play a role in analyst relations, market position, and new market development.
  • Support the customer marketing motion in the company.
  • Support the conception, development, and growth of customer advisory boards.
  • Develop and co-produce joint marketing with key partners and Marketing peers (press release, content, webinar, events, etc)

Qualifications

  • 4+ years working with similar objectives or in a similar position
  • Experience owning or playing a role in strategic GTM planning and execution in a fast-growing tech company
  • Experience working with sales, product, and customer success teams
  • Experience working with or serving clients, partners, and key stakeholders
  • Active learner who holds themselves accountable for their own job performance
  • Be able to rapidly grasp complex technical details and potential use cases for technology/innovation across industry/technology domains
  • Have the ability to develop deep customer empathy and product expertise, marrying the two to achieve successful outcomes.
  • Think big and be able to determine strategy as well as be comfortable with hands-on execution
  • Naturally positive and open-minded; curious; able to view the world from more than one perspective
  • Creative thinker & emotionally intelligent
  • Excellent organizational & time management skills
  • Excellent written, communication, and presentation skills. Our company is remote-first, so superior communication, particularly through writing, is important.
  • Superior skills using Google G Suite

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Intellum

The leader in customer education

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