Senior Manager, Content Marketing

PathFactory

Remote US or Canada Remote

Full time

Jan 7

PathFactory is revolutionizing the way that B2B companies interact with their buyers. In much the same way that modern publishing platforms like Netflix can provide a fantastically micro-personalized experience because they are intimately familiar with your past content consumption, like which movies you’ve finished or which shows you stopped watching after just one episode, and they have a ton of content intelligence about every title. That’s what we’re bringing to B2B marketing at PathFactory - hyper-relevant recommendations that encourage your audience to binge-consume your content and create self-directed journeys at scale.

PathFactory helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

PathFactory is on the hunt for a new Senior Manager Content Marketing to join our small but mighty team. In this role, you’ll tackle content projects at every stage of the customer lifecycle, from thought leadership at the tippy top of the funnel all the way to product marketing collateral designed to educate late-stage prospects and customers. 

Reporting to the Senior Director of Marketing and working closely with leaders across the organization, especially the VP, Product Marketing, you’ll play an integral role in driving and executing the content strategy at a company where content sits at the center of everything. As the Intelligent Content Platform, everyone at PathFactory lives and breathes content - as well as the data, insights, and intelligence it can create - in all we do. This means that buy-in for content marketing is high, and so are expectations. The content you create and how it performs will be in the spotlight both internally as we evaluate what’s working and what’s not, using PathFactory and other tools, but also externally as we use our own marketing to teach prospects and customers about the value of PathFactory.

Key roles and responsibilities:

  • Partner with Sr. Director of Marketing to build brand preference, audience engagement, community growth digital authority, and inbound traffic from our target account list. This may include proactively pitching stories to the press, partners, or other interested parties.  
  • Create inspirational and educational content that will compel prospects and customers to binge content and accelerate themselves through the buyer’s journey.
  • Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content performance analytics to add to the content marketing strategy and editorial calendar.
  • Create a steady stream of integrated primary and spin-off assets that can be leveraged across various digital and offline channels and use cases — for example, a research report complemented by an infographic, blog post, video, executive summary, and webinar
  • Produce and repurpose content in multiple formats, including infographics, webpages, videos, and podcasts, in collaboration with other members of the marketing team.
  • Leverage internal and external subject matter experts, influencers, advisors, and customers to create engaging, informative, and useful content. This may require educating and training key PathFactory personnel on the finer points of “dark social” selling and influencer marketing. You will also actively participate in the relevant communities, demonstrating your expertise in all things Content Intelligence and Content Experiences - the two tenets of PathFactory’s Intelligent Content Platform.
  • Identify, repurpose, reuse, and recycle high-performing content as it relates to the persona, use case and stage in the journey.
  • Publish digital content using PathFactory, WordPress, and Sprout Social.
  • Analyze content performance using data from PathFactory, 6sense and Salesforce.
  • Develop and document best practices for using PathFactory as an internal customer of the platform.
  • Ensure governance of all content assets through a content audit and ongoing management to an agreed upon taxonomy aligned with the mission of PathFactory and the personas that we serve.

You should apply to be our Senior Manager, Content Marketing if you:

  • Have at least 5+ years of professional writing experience, including experience working in-house or freelancing for a B2B SaaS business. Bonus if you have experience writing for a marketing audience.
  • Are passionate about telling stories, love to create content, and want to do it every single day, day in and day out.
  • Are curious enough to dive deep and figure things out.
  • Have confidence in your own writing, editing, and project management abilities. Nobody is perfect, but your copy is crisp, clear, and doesn’t require a ton of editing.
  • Can accept and incorporate feedback given by colleagues, executives, and other stakeholders with a variety of communication styles. You’re not precious about your work - you want to produce the best content for the company and the audience. Humility and Level 5 Leadership (from the book “Good To Great” by Jim Collins) are a must.
  • Are a highly motivated self-starter who can multitask and prioritize changing work activities on tight deadlines.
  • Can communicate accurate production timelines and consistently meet those deadlines.
  • Can translate complex technical information into engaging, approachable content for a non-technical but professional audience.
  • Get excited about good marketing and want to play a role in educating your fellow marketers about how to be more successful.
  • Want to share best practices and results from your own work with colleagues, prospects, and customers in written content as well as on video.
  • Can show examples of your work (ideally before and after editing).
  • Have a proven ability to work both independently and as part of a team, collaborating with colleagues across the organization.
  • Can adapt and succeed within a fast-paced, high-performance, remote-first culture.

Location

PathFactory is a remote-first company and will consider qualified applicants located anywhere in Canada or the United States.

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PathFactory

The Intelligent Content Platform

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