Marketing Analytics Specialist
We are looking to bring on a Marketing Analytics Specialist to join our team! This is a huge opportunity for you to work with one of the fastest-growing companies in the U.S. and learn the ins and outs of the online business world. Over the last couple of years, our company has seen explosive growth—and there is no sign of it slowing down.
Becoming a Marketing Analytics Specialist makes you a critical part of Empire Flippers. You will learn skills that will last you a lifetime in the online business world.
With a multi-channel marketing funnel and lengthy sales cycle, tracking and attribution has been an absolute necessity at Empire Flippers. As we continue to see rapid growth, we are seeking someone to help us improve and build upon our existing systems. The Marketing Analytics Specialist is a full-time position for an individual with experience using multiple analytical tools/software and a forward-thinking mentality.
Our company is growing at a fast rate, which means excellent opportunities for personal and career growth.
What’s the Position Like?
As the Marketing Analytics Specialist at Empire Flippers, you’ll be doing more than monitoring and reporting. You’ll also plan and help implement strategies to optimize conversions, increase ROI, and reach new customers. Here’s a quick look at some of your responsibilities:
- Produce dashboards and regular, cross-channel performance reports with actionable insights for our teams to improve upon
- Identify conversion rate optimization opportunities to test across our digital platforms
- Implement tracking for new campaigns and optimize existing tracking methods
- Analyze user behavior, conversion data, customer journeys, funnels, and multi-channel attribution for opportunities to improve
- Monitor and forecast marketplace trends to provide metrics and insights to our content team for timely blog posts, case studies, and reports
- Work daily with software including but not limited to Google Analytics, Google Tag Manager, and HubSpot
- Convert data into easy-to-understand visualizations such as infographics, Google Data Studio reports, charts, graphs, etc.
What Skills Do I Need?
You need to have immaculate attention to detail. As you already know, one tiny mistake can drastically change the data. We are looking for someone detail-oriented that quickly recognizes the signs something isn’t right or team members are misinterpreting data.
A can-do attitude. You understand resilience and being able to power through obstacles that come your way. You’re open to collaboration to get things done and you try to bring your best to everything you do.
Be a good communicator. Not everyone will be able to wrap their heads around the data as quickly as you. Good communication will be an essential part of this role as you’ll be presenting findings to other team members and departments.
A self-starter. We need to see some evidence that you’re able to get up every morning, bite the bullet and just get on with it, even if you’ve tried four coffee shops and none have decent wifi. You won’t have eyes looking over your shoulder on a day-to-day basis, so you’ll be working in almost full autonomy. We’ll need to trust you to deliver the goods. In a nutshell: you must be highly motivated, goal-driven, and coachable.
We are seeking someone with advanced knowledge of the following:
HubSpot Marketing Hub with focus on the analytics tools, reports, attribution, and dashboards
- Universal Google Analytics with custom event and dimension experience
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Data Studio
- Spreadsheets with focus on pivot tables, QUERY, VLOOKUP, simulations, and INDEX MATCH
Other software knowledge that isn’t required, but we find valuable:
- Monday.com productivity tool
- HubSpot Sales Hub
- Wicked Reports
- Google Search Console
- Familiarity with how API integrations work
- Youtube analytics
What’s the Lifestyle Like?
Our company culture is built on the idea of travel, remote work, and living life on your terms.
We’re not looking to put you in a cubicle and waste your time in traffic. You’ll be working hard, playing hard, and learning all about our company and what we stand for during this time.
Apart from meeting us in person every now and then, you’re free to work and live anywhere you’d like and join the new class of digital nomads – we’re homeless but have a passport, credit card, and a laptop.
You’ll become friends with people who will be able to give you massive insights into how digital businesses work, how they scale, and, of course, how to invest in them or sell them.
Love It. What’s the Catch?
This isn’t a gap year experience. This is not a temporary contract.
If you’re applying just because you want something to fund your travels before you start seeking out a “serious” job, then you probably shouldn’t apply.
We’re looking for career-minded people who share our vision and see where we’re going. We want you to be part of that vision and help us get there over the long haul.
And while we play hard and sometimes really do work next to the pool all day, we work even harder. Sometimes you will be putting in a 10-12 hour day as business demands arise. You’ll be working weird hours to match other team members time zones, and you’ll sometimes have to face some critical feedback.
You will be expected to perform to our expectations and really help us grow our business to the next level. We’re counting on you.
If you can see yourself growing into a profitable and meaningful career with us and love what we do, we want you to be part of our team.
Details to Keep in Mind
While the Marketing Analytics Specialist role will in large part be built from scratch, this position itself is not an entry level role. You will earn $2,000/month base rate plus immediately join our lucrative bonus sharing plan. Should company performance hit 100% of on-target earnings, this role has a very good opportunity to earn $65,000 in the first year.
We’re going to start you off slow. You’ll first learn about our company and what each department does; then you will be given some low-level tasks to ease you into the position. Over time, your skills will grow and you’ll be making a lot of decisions on your own. However, you will always have our support and knowledge to lean on. We aren’t going to throw you to the wolves — you’ll be part of a high-functioning team that is here to help wherever we can.
Our Director of Marketing and Marketing Ops Supervisor will be reviewing every application. If we think you’re a good fit, we will reach out to you to do a video call interview. After the first interviews are done, our final candidates will be brought back for a final second interview before we make our decision.
*US resident requirements: If you are in the US, we will accept candidates residing in Texas, Florida, or Colorado, as we are registered for payroll in these states. Otherwise, US candidates should plan to live abroad or have plans to relocate to Texas, Florida, or Colorado.
We have a no side project policy: we do not allow any ownership, association, or affiliations with online businesses or websites. If you are the owner of an online business, then you will be expected to either sell the business before you join us or sunset it upon accepting a job offer from us. If you are not comfortable with this, please do not apply.
A background check is required.
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