Demand Generation Lead

Fellow.app

Canada Remote

Full time

$60-100k (annually)

Mar 23

This job is no longer accepting applications.

Fellow has an opportunity for a hands-on Demand Generation Lead to join our team to improve our current paid marketing efforts across all channels.

This person will manage the strategy and on-going execution of all demand generation efforts; with a focus on driving high-quality inbound leads that convert into sales opportunities.

Working closely with all cross-functional teams within the organization, this individual will test and optimize the ideal channel mix to deliver exponential growth.

Responsibilities

  • Manage the demand generation strategy and on-going execution of our marketing efforts, with a focus on driving high-quality inbound leads that convert into sales opportunities
  • Manage all external marketing channels and their performance: SEM, email, paid social, re-targeting, third-party paid partnerships, etc.
  • Align with our design team to scope and develop creative assets; our content lead to produce engaging, optimized content/ad copy; and our dev team to build high-conversion landing pages; all in an effort to support lead gen
  • Evaluate and advise on the use of new technologies, benchmarking trends, and competitor data
  • Analyze and optimize all aspects of the marketing funnel to identify areas of opportunity
  • Work closely with the sales and customer success teams to uncover areas of opportunity to drive growth and improvement across the customer lifecycle
  • Develop easy to read/access reports on daily/weekly/monthly channel performance, create a structured roadmap to communicate what marketing initiatives have gone out in-market and what is coming next

Qualifications

  • 3-5 years of hands-on experience in B2B demand generation with detailed experience in paid B2B channels, automation, nurturing & conversion, and a track record of learning new channels quickly. (Bonus: SaaS experience)
  • Experience with Google Adwords and Facebook Ads (additional platforms also highly desired)
  • Seasoned in developing marketing briefs, managing robust roadmaps
  • Capable of multitasking; can manage multiple campaigns simultaneously
  • Strong problem-solving skills
  • Extremely process-driven and analytical
  • Experience working with HubSpot or other CRMs
  • Meticulous attention to detail in execution and a self-starting mentality
  • Excellent quantitative skills with a desire to analyze all channels
  • Ability to thrive in a fast-changing, fast-moving, scrappy startup environment
  • Exceptional critical thinking, problem-solving, decision-making, and communication skills
  • Passionate and results-driven!
You must be logged in to to apply to this job.

Apply

Your application has been successfully submitted.

Please fix the errors below and resubmit.

Something went wrong. Please try again later or contact us.

Personal Information

Profile

View resume

Details

Fellow.app

Your team's hub for meeting agendas, action items, and feedback.

{{notification.msg}}