Demand Generation Lead

Canada Remote

Full time

$60-100k (annually)

Mar 23

This job is no longer accepting applications.

Fellow has an opportunity for a hands-on Demand Generation Lead to join our team to improve our current paid marketing efforts across all channels.

This person will manage the strategy and on-going execution of all demand generation efforts; with a focus on driving high-quality inbound leads that convert into sales opportunities.

Working closely with all cross-functional teams within the organization, this individual will test and optimize the ideal channel mix to deliver exponential growth.


  • Manage the demand generation strategy and on-going execution of our marketing efforts, with a focus on driving high-quality inbound leads that convert into sales opportunities
  • Manage all external marketing channels and their performance: SEM, email, paid social, re-targeting, third-party paid partnerships, etc.
  • Align with our design team to scope and develop creative assets; our content lead to produce engaging, optimized content/ad copy; and our dev team to build high-conversion landing pages; all in an effort to support lead gen
  • Evaluate and advise on the use of new technologies, benchmarking trends, and competitor data
  • Analyze and optimize all aspects of the marketing funnel to identify areas of opportunity
  • Work closely with the sales and customer success teams to uncover areas of opportunity to drive growth and improvement across the customer lifecycle
  • Develop easy to read/access reports on daily/weekly/monthly channel performance, create a structured roadmap to communicate what marketing initiatives have gone out in-market and what is coming next


  • 3-5 years of hands-on experience in B2B demand generation with detailed experience in paid B2B channels, automation, nurturing & conversion, and a track record of learning new channels quickly. (Bonus: SaaS experience)
  • Experience with Google Adwords and Facebook Ads (additional platforms also highly desired)
  • Seasoned in developing marketing briefs, managing robust roadmaps
  • Capable of multitasking; can manage multiple campaigns simultaneously
  • Strong problem-solving skills
  • Extremely process-driven and analytical
  • Experience working with HubSpot or other CRMs
  • Meticulous attention to detail in execution and a self-starting mentality
  • Excellent quantitative skills with a desire to analyze all channels
  • Ability to thrive in a fast-changing, fast-moving, scrappy startup environment
  • Exceptional critical thinking, problem-solving, decision-making, and communication skills
  • Passionate and results-driven!
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