Product Marketing Director

SpotMe

United States Remote

Full time

Apr 28

This job is no longer accepting applications.

Curious about the future of event marketing?

SpotMe is the event management platform for B2B marketers. With over 2 million users and 400+ customers, G2 and Forrester say we are one of the key contenders in the space. Brands like SAP, Pfizer, and KPMG use SpotMe to drive demand, build connections and grow revenue. Our software powers virtual events, webinars, and hybrid meetings with apps, video, attendee engagement, and analytics.

Behind the magic stands a curious, diligent, and humble team with over 30 nationalities. A team that feels a deep pride in the work they do, a team that cares for each other, and a team that always chooses to play the next game. 

Mission: 

  • Shape an exciting and innovative industry, and build the overall market strategy for SpotMe. 
  • Drive market analysis to identify unmet customer needs, direct strategic positioning, shape product roadmaps, and lead impactful go-to-market strategies.
  • Work with cross-functional teams to develop marketing and communication recommendations, maximize customer acquisition, and expedite speed-to-market.

Responsibilities:

  • Establish the go-to-market vision, strategy and model for the SpotMe product portfolio and communicate that vision and strategy across the organization
  • Leverage your knowledge of B2B product marketing to build competitive intelligence, customer insights, category trends and thought leadership.
  • Develop the competitive positioning for the product portfolio by using competitive analysis and input from product management.
  • Serve as market-facing subject matter expert for the product portfolio and interface with industry analysts.
  • Refine, develop, and articulate compelling value propositions that differentiate the value that our product provides.
  • Understand our customers and markets to deliver compelling packaging, pricing and messages that effectively position our offerings.
  • Be the expert on the competition and ensure the sales team knows how to differentiate and position them in the field.
  • Drive the external market launch of future products and releases.

Requirements:

  • 10 + years in Product Marketing preferably B2B/SaaS with demonstrated experience in building breakthrough product positioning and go-to-market strategies driving marketing execution plans in fast-growth organizations.
  • Deep product/industry knowledge and ability to understand complex concepts and translate them into digestible marketing output.
  • Strong business acumen with the ability to understand customers' needs, match them to our product capabilities, and relate with the right pricing and packaging to drive business results.
  • Exceptional problem solving, communication, and analytical skills.
  • Proven ability to juggle multiple projects at one time with very little direction.
  • Fluent in English

We are in hypergrowth mode and with demand exploding, we are rapidly scaling and expanding our teams. If working with us in shaping the future is the opportunity you are looking for, we want to talk to you. Our Work From Anywhere approach enables maximum flexibility for all our talents.

SpotMe recruits, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, parental status, or veteran status.

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SpotMe

From live to on-demand, SpotMe makes it easy to deliver virtual and hybrid events across the globe