Senior Demand Generation Manager (B2B/Martech/SaaS)
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Storyclash is looking for a dynamic, high energy and results driven Senior Demand Generation Manager to join our rapidly growing team. Reporting to the VP Growth, this professional will own marketing strategy, campaign implementation and analytics. Working closely with the leadership team, the SDGM will play a critical role in taking the company through our upcoming growth phase and making the marketing the main contributor to our sales pipeline. The ideal candidate has already experienced the journey from 1 to 10M ARR and beyond and wants to do it again in an exciting, fast growing space. Come join our amazing team as Senior Demand Generation Manager (f/m/d)!
- Design and execute marketing campaigns that deliver results measured in MQLs and in marketing-sourced pipeline
- Own budget, metrics and foster an understanding of our efforts through great internal reporting and sharing of results
- Work closely with other team members to develop and execute webinars, field events, trade shows, content marketing, and product launches
- Develop targeted account-based-marketing programs in partnership with Sales to penetrate various segments of our ICP across territories
- Collaborate with internal partners to find unique content ideas and support in conceptualizing, creating and distributing those pieces effectively
- Establish internal processes to optimize conversion and lead flow. Work with sales to get rid of blockers and use the right mix of tools to improve our CRM data and analytics
- Analyze, report, and optimize all demand generation programs based on ROI and sales effectiveness
- 2+ years B2B SaaS Marketing experience with a sales-led go-to-market strategy preferred
- An understanding of growth drivers across the funnel
- Proven experience in paid and organic customer acquisition strategies
- Knowledgeable about the social media ecosystem
- Track record of measurable success in developing and growing pipeline through innovative campaigns and programs to scale company growth
- The ability to think strategically, analytically and creatively to break down problems and find effective solutions
- A passion for growth and revenue results
- An ambitious, self-starting, and curious mind
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